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90.1 RGR-FM
Radio Pelopor di Tulungagung
Promosi, Program Merakyat, Radio Online, Lagu membumi...
“Advertising ought to be totally accountable. If people are going to spend money on it they ought to know what effect the expense is having.â€
-Lester Wunderman
RATE IKLAN
- ADLIP
- Blocking PRogram
- Elicit A Response
- Measurable
A singular focus on getting individual customers to take action and tracking when, where, and if they do.
Direct Marketing Channels
- Direct Mail
- Telemarketing
- eMail Marketing
- Direct Response TV
- Online Display Advertising
- Direct Selling
Commonly Known As...
- Junk Mail
- 1-800 Numbers
- SPAM
- Infomercials
- Banner Ads
- Tupperware Parties
WEB UTAMA
Produk Iklan
Efficacy of Best DRM Tactics
- Targeting: up to 6 times the response
- Offer: up to 3 times the response
- Timing: up to 2 times the response
- Ease: up to 1.35 times the response
- Creativity: up to 1.2 times the response
Call To Action
- What do I want a subscriber to do?
- How will they know what to do?
- Why should they do it?
Avoid Weak or Passive Language
Click Here
While “click here†may seem like a great CTA (in that it tells you exactly what to do), it really doesn’t give any incentive for taking action or describe the value or what will happen you do click the link.
Use descriptive verbs
create sense of urgency.
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- Access your account
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- Learn more
BUY NOW vs SHOP NOW
High commitment propositions, like alluding to spending time or money, can be intimidating. LEARN MORE drives consideration and rewards attention.
12 Types of Ads
Donald Gunn, Leo Burnett, 1978
- Demo
- Show the Need or Problem
- Symbol, Analogy, Exaggerated PROBLEM
- Comparison
- Exemplary Story
- Benefit Causes Story
- Testimonial
- Characters and Celebrities
- Symbol, Analogy, Exaggerated BENEFIT
- Associated User Imagery
- Unique Personality Property
- Parody or borrowed format